Write a Unique Cover Letter for Job Application in 2023

Cover Letter

Do you want to avoid your cover letter getting lost in the shuffle? Want to stand out to hiring managers? Check out this step-by-step guide to writing a Unique Cover Letter for Job Application that quickly boosts your chances of getting hired with a personalized approach.

As a job seeker, you understand the importance of submitting a well-crafted and unique cover letter with your resume. A cover letter serves as a personalized introduction to your potential employer, highlighting your skills and qualifications for the job.

A well-written cover letter can make a job application stand out from the competition and increase the chances of getting an interview. This article will provide a comprehensive guide to crafting a compelling writing of a unique cover letter for job application that showcases the applicant’s strengths and increases their chances of landing their dream job.

What is Cover Letter?

A cover letter is a document that accompanies a job application and provides additional information about the applicant. Its purpose is to introduce the applicant to the employer, explain their interest in the job, and highlight relevant skills and experience that make them a good fit for the position.

While a resume provides an overview of the applicant’s qualifications, a cover letter allows the applicant to express their personality and demonstrate their writing skills and enthusiasm for the job. It also allows the applicant to address any concerns or gaps in their resume.

Importance of a Cover Letter in a Job Application

A cover letter is an essential component of a job application. It allows you to showcase your personality, highlight relevant experience, and demonstrate your enthusiasm for the position. Employers use cover letters to understand who you are beyond your resume and assess whether you are a good fit for their company culture. A well-crafted cover letter can make a significant difference in the hiring process.

Overview of the Article’s Contents

This article will provide an in-depth guide to writing a unique cover letter for job application. We will begin with an overview of the MECE (mutually exclusive, collectively exhaustive) framework, a valuable tool for organizing your thoughts and ensuring that your cover letter covers all the necessary information.

We will then discuss the basics of a cover letter, including its structure, header, greeting, introduction, body paragraphs, and conclusion. 

Next, we will provide tips for crafting a unique cover letter, such as researching the company and job, tailoring your cover letter to the job description, showcasing your skills and accomplishments, and using storytelling techniques to engage the reader. 

Finally, we will discuss formatting and design, including choosing the right font, using white space effectively, incorporating bullet points and numbered lists, and proofreading.

MECE Framework

The MECE framework is valuable for organizing your thoughts and ensuring that your cover letter covers all the necessary information. It stands for mutually exclusive, collectively exhaustive, meaning that your cover letter should cover all relevant information and avoid redundancy. Using the MECE framework can help you structure your cover letter in a logical and organized way, making it easier for the reader to follow and understand.

European Cover Letter

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The structure of a cover letter

Before we dive into the details, let’s look at the basic structure of a cover letter. Your cover letter should include the following sections:

  1. Header: This includes your contact information, the date, and the employer’s contact information.
  2. Greeting: Please address the employer by name and use a professional greeting.
  3. Introduction: Explain who you are, why you’re applying for the job, and how you heard about the position.
  4. Body Paragraphs: Use 2-3 paragraphs to highlight your relevant skills, experience, and qualifications.
  5. Conclusion: Summarize your key points and express your interest in the position.
  6. Closing: Use a professional sign-off, such as “Sincerely” or “Best regards,” and include your name and contact information.

What to include in the header

The header is the first section of your cover letter, and it should include your contact information, the date, and the employer’s contact information. Be sure to include the following:

  1. Your full name
  2. Your phone number
  3. Your email address
  4. The date you’re submitting the cover letter
  5. The employer’s name and contact information, including the hiring manager’s name, title, company name, and address

Make sure your contact information is up-to-date and professional. Use a professional email address and avoid using nicknames or personal information.

The importance of a personalized greeting

Addressing the employer by name is personalizing your cover letter. If you need to figure out to who to address the letter, research the company’s website or LinkedIn profile to find the hiring manager’s name. If you can’t find the name, use a generic greeting such as “Dear Hiring Manager.”

Using a personalized greeting shows that you’ve researched and are serious about the position. It can also help your cover letter stand out from other applicants who use generic greetings.

How to introduce yourself and why you’re applying

In the introduction, briefly explain who you are, why you’re applying, and how you heard about the position. This is also an excellent place to mention personal connections or company referrals.

Start by introducing yourself and stating your current position or job title. Then, explain why you’re interested in the post and what makes you a good fit for the job. Be sure to mention any relevant experience, skills, or qualifications that make you a strong candidate.

What to include in the body paragraphs

In the body paragraphs of your cover letter, highlight your qualifications and experience. This is where you can provide more detail about your skills and experience that make you an ideal candidate for the job. Be sure to mention any relevant achievements or accomplishments that demonstrate your abilities. Use bullet points to make your skills and experience stand out.

How to end a cover letter

In the final paragraph of your cover letter, you should thank the hiring manager for considering your application. You should also express your enthusiasm for the job and mention that you look forward to hearing from them soon. It’s also good to include your contact information again if they need to reach you.

Common mistakes to avoid

When writing a cover letter, there are some common mistakes that you should avoid. These mistakes include:

  1. Using generic greetings like “To Whom It May Concern.”
  2. Focusing too much on yourself and not enough on the company and the job.
  3. Making your cover letter too long or too short.
  4. Including irrelevant or unnecessary information.
  5. Using an unprofessional email address.

Crafting a Unique Cover Letter: Stand Out from the Crowd

A cover letter is your first chance to make a great impression on a potential employer. It’s your opportunity to showcase your skills, accomplishments, and personality in a way that makes you stand out from the crowd. In today’s highly competitive job market, crafting a unique cover letter is more important than ever.

In this article, we’ll take a deep dive into how to craft a cover letter that not only impresses but also stand out from the crowd. We’ll explore the importance of researching the company and job, tailoring your cover letter to the job description, showcasing your skills and accomplishments, and using storytelling techniques to engage the reader.

Researching the Company and Job

Before you begin writing your cover letter, it’s crucial to research the company and job thoroughly. This will allow you to tailor your cover letter to the specific job and company and demonstrate that you have taken the time to understand their needs and values.

Start by visiting the company’s website and reading about its mission, values, and culture. Look for clues about the job requirements and the type of person they seek. Check out the company’s social media pages and read what employees say about working there. All this information will help you tailor your cover letter and show the company that you are a good fit for their organization.

Tailoring Your Cover Letter to the Job Description

Once you have researched the company and job, it’s time to tailor your cover letter to the job description. Start by highlighting your most relevant skills and experiences that match the job requirements. Use specific examples to demonstrate how you have applied these skills in previous roles and how they can be applied to the new position.

Make sure you use keywords from the job description in your cover letter. Many employers use software to scan cover letters and resume for specific keywords, so including them in your letter can increase your chances of getting noticed.

Showcasing Your Skills and Accomplishments

The next step in crafting a unique cover letter is to showcase your skills and accomplishments. Use your cover letter as an opportunity to highlight your most significant achievements and how they can benefit the company.

Be specific about your accomplishments and use data to back up your claims. For example, instead of saying you increased sales, state the percentage of sales growth you achieved in your previous role. This will help to demonstrate your value to the company and make you stand out from other applicants.

Using Storytelling Techniques to Engage the Reader

Finally, to create a unique cover letter that outranks other websites, it’s essential to engage the reader using storytelling techniques. Use your cover letter as an opportunity to tell a story about yourself and your career journey. This will help to make your cover letter more memorable and engaging for the reader.

Start by identifying a theme or message that runs throughout your career. This could be a particular skill, a value, or a passion. Then, use specific examples from your job to illustrate this theme and show how it has guided your career path.

Using Keywords and SEO Techniques

Many employers use applicant tracking systems (ATS) to scan resumes and cover letters for specific keywords and phrases. This section could provide tips on how to optimize your cover letter for ATS, as well as how to incorporate relevant keywords and SEO techniques to make your cover letter stand out.

Addressing Gaps in Your Resume

If you have gaps in your employment history or other aspects of your resume that employers may see as potential red flags. You must address these gaps in your cover letter. This section could provide advice on addressing these gaps positively and professionally.

Formatting and Design cover letter for job application

At first glance, the content of your cover letter is the most important aspect when applying for a job. However, how your cover letter looks can be just as crucial in making an excellent first impression with the hiring manager. 

Choosing the right font and font size

When selecting a font for your cover letter, choosing something clean and easy to read is best. Avoid using any overly fancy or decorative fonts, as these can be difficult to read and may distract from the content of your letter. Some great options for cover letter fonts include Arial, Times New Roman, and Calibri.

Using white space effectively

Regarding font size, it’s best to stick to something between 10 and 12 points. This site is easy to read without being too small or too large. Using a larger font size may make your letter appear unprofessional, while using a smaller size may make it easier to read.

Another important aspect to consider regarding the appearance of your cover letter is white space. White space refers to the empty areas on your cover letter, such as the margins and the spaces between paragraphs. Using white space effectively can help make your letter look more visually appealing and less cluttered. To create white space, consider using shorter paragraphs and bullet points.

Incorporating bullet points and numbered lists

Incorporating bullet points and numbered lists can also make your cover letter more visually appealing and easier to read. These lists help break up long paragraphs and draw attention to important information. Use consistent formatting throughout your letter when using bullet points or numbered lists.

The importance of proofreading

Proofreading is one of the most important aspects of creating an effective cover letter. Even the most well-written letter can be undermined by spelling or grammar mistakes. To avoid these errors, carefully proofread your letter before submitting it. Consider asking a friend or family member to review your letter, as a fresh set of eyes can often catch mistakes you might have missed.


In conclusion, writing a unique cover letter is a crucial part of the job application process. A well-written cover letter can help you stand out from other applicants and professionally showcase your skills and qualifications. Following the tips and guidelines outlined in this article, you can craft a cover letter tailored to the job you are applying for and showcase your unique strengths and accomplishments.

Remember to structure your cover letter clearly and concisely, use a personalized greeting, and showcase your skills and accomplishments using storytelling techniques. It’s also important to proofread your cover letter carefully and tailor it to the specific job you are applying for.

By using the MECE framework and following the tips and techniques outlined in this article, you can create a cover letter that meets not only the requirements of the job posting but also highlights your unique strengths and qualifications. Good luck with your job search!

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